Although London's East End is being given a boost by the Olympic Park in Stratford, it seems that most holidaymakers would rather be in the West of London this 2012 because it is a more famous and familiar area. 

According to the home-rental company ViveUnique, a whopping 89.5 per cent of holiday rental bookings have been for areas outside of the East End, with West London coming top, closely followed by North London. 

It looks like holidaymakers have been drawn by star appeal; many of ViveUnique's international guests are opting for places with names they recognise like Notting Hill, in no small part due to the blockbuster film.

Claire Whisker, Founder and Co-Director of ViveUnique, said: "We're finding that the majority of visitors to London during July are holiday-makers teaming up an Olympic experience with a traditional vacation to the capital. For this reason, our guests are choosing to stay in the better known, more tourist-driven locations. 

"While they're further away from the Games' ground-zero, they are closer to London's major attractions. Many are choosing Camden and Islington in North London as a compromise".

Ms Whisker also revealed that two-bed properties with an extra sofa bed tend to offer the best value.

ViveUnique has more than 300 unique properties across the capital and includes extras like a stocked fridge, airport pick-up, picnic hamper, laundry service, babysitter or even a personal trainer.

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