Travellers looking for things to do in New York this year might want to pay a visit to Lower Manhattan, which is the focus of a new campaign launched by the local authorities and tourism officials today (June 1st).

Get More NYC: Lower Manhattan is designed to highlight the recovery of this part of the city in the ten years since the terrorist attacks on September 11th 2001.

The initiative will focus on the hotels, restaurants, stores and other attractions on offer in the area, as well as the 9/11 Memorial, which is due to open to the public on September 12th this year.

Visitors could also see the benefit of new tour itineraries, hotel promotions and discounts at local stores.

New York City mayor Michael Bloomberg said the revitalisation of Lower Manhattan is a “crucial part” of the story of September 11th.

He added: “People from across the country – and around the world – have contributed to its revival and now we want our visitors to see that full recovery for themselves.

“Lower Manhattan is where the first chapters in the remarkable story of New York City were written 400 years ago. And it’s where the next installment of New York City’s story is being written today.”

Among the high-tech elements of the new campaign is geo-targeted content on NYC & Company’s mobile website.

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