Since Sir David Attenborough’s Africa began showing on BBC 1, searches for holidays to African destinations have risen by 310 per cent when compared to the average month, according to Sunshine.co.uk.

Actual holiday bookings for African destinations have increased by 37 per cent since the first episode of Africa was aired, when again compared to bookings made through the site in the average month.

Cape Town and Morocco proved to be most popular destinations, with ‘West Africa’, ‘African safari’ and ‘Congo’ also proving to be popular search terms for holidaymakers.

Chris Clarkson, co-founder of sunshine.co.uk, said the following: “Whilst destinations such as Sharm el Sheikh in Egypt and resorts in Tunisia have been family favourites for some time now, we think Sir David’s ‘Africa’ has certainly sparked an interest amongst holidaymakers for holidays more in the heart of Africa.

“The scenery on the programme is breathtaking and it’s not hard to see why so many people are looking into experiences such as safaris now, given the wildlife theme of the show.”

Following four years in the making, the BBC’s Africa series featuring Sir David Attenborough, explores 27 different countries in Africa – one of the most wildlife-rich continents on Earth. Africa airs on BBC 1 at 9pm on Mondays.

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