With the Visit Japan Project marking its 10th anniversary in April, Japan Tourism Agency and JNTO have launched a new campaign: ‘Discover the Spirit of Japan’.

As part of the new campaign, which concentrates on the traditions and customs of the Japanese people, a video has been released on the "Awa Dance", a festival known as one of the world's best.

The newly created website, www.visitjapan.jp, will have a total of over 160 videos available, aiming to aid tourists in exploring ‘undiscovered’ Japan.

See below to view the video:

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