Beckham gives White Cliffs of Dover dramatic makeover

Thursday, 2 August 2012 9:42 AM

Beckham stripped down to his pants in the image

Beckham stripped down to his pants in the image

One of the UK's most famous figures David Beckham and one of the UK's most iconic landmarks - The White Cliffs of Dover - have come together for one night only, as part of a very sexy makeover.

Although the White Cliffs have been greeting visitors for centuries, last night three images David Beckham, wearing only his pants, were projected across them; giving visitors travelling into the UK quite an eyefull.

The stunt was part of a PR drive by retailer H&M, who launched Beckham's body wear line on the high-street in February.

In a timely move, it also happened just in time for any visitors heading from France to London for the Olympic Games to witness; footballer Beckham was instrumental in the bid to bring the Games to London for 2012.

Although many would argue that the Cliffs are a natural beauty in their own right, perhaps others would like to see the projection become a permanent fix - the stunt certainly seemed very popular on twitter where, last night, the hashtag #beckhamsbriefsofdover was trending.

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